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The magic of retail is in the creation of an enjoyable environment for your shoppers. Yet, tuning your retail formula to the desires of the shopper remains a challenge. What a shopper thinks and feels is at times different from what he does. Because of intense competition and often too tight net margins a small detail can make a big difference in retail. Fortunately, you receive immediate feedback so that you can adjust continuously. Embarking a new course and steering towards a new goal require both conceptual and practical skills. Having a retail formula manual is only relevant once it is applied on the shop floor. Because it is on the shop floor, that the magic happens.

 

I believe retail marketing is the most beautiful profession one can practise because:

• The end-goal is making people happy – independent of the product you want to sell
• Retail is a holistic experience – built on a mix of atmospheric and functional elements
• Both quick and variable – you only win if you adapt to the environment

 

Rijnbrug Advies

Through my consultancy Rijnbrug Advies I work in close association with retailers to fortify their retail brands. I also connect suppliers and retailers by providing them the instruments to build the category together. Rijnbrug Advies belongs to a powerful network that supports retailers and suppliers  achieving sustainable improvements in their categories and (online) stores:

• Always just a bit better
• With faith in the future
• A solution for you without pigeon-holing you into frameworks
• Building together
• Sharing knowledge
• Seeking adventure, that makes your life and your work so more fun
• Utilise the latest insights and techniques