Expertise

My expertise is retail marketing. I can approach assignments from different points of view. I have worked more than 20 years at retailers and suppliers, lived in several countries, and fulfilled a diverse range of roles from customer management to strategic change management. My assignments often fit into the following areas of expertise:

 

- Store lay-out

- Space management

- Presentation principles

- Category vision

- Promotion effectiveness

- Assortment analysis

- Shopper research

- Formula management

- Retail concept development

- Market research retail

- Loyalty card and scanning data

 

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